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Shopper Journey Mapping

See the path from entrance to basket, then redesign the pauses

Shopper at checkout interacting with a store display

Our teams walk stores the way your shoppers do. We map decision moments, friction points, and quiet zones, then recommend engagement placements that fit retailer rules and brand goals. Outputs are practical: annotated floor plans, priority moments, and a shortlist of activation ideas ready for briefing.

From THB 28,000 per store cluster study 2–3 weeks including fieldwork

What is included

  • Store visits across agreed banners
  • Journey maps with photo references
  • Priority engagement moments ranked
  • Retailer constraint notes
  • Workshop readout with brand stakeholders

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